and why you need to be more demanding of your it vendors.
with technology constantly changing the rules of the game, it’s almost impossible to keep up. let alone to stay a step ahead. but here, from the analysts at smb group, are a few trends to watch with your small-business and mid-size-business clients and stakeholders. some also apply to accounting firms. many of these trends will need more investment and evangelism from vendors for cpas and their clients to obtain maximum benefits.
— rick telberg
president / ceo
1. be prepared for the most progessive-thinking clients to sprint ahead of their peers. and watch out for the accounting firms that are doing the same.
last year we identified a distinct correlation between investments in technology and business performance. progressive companies and firms are more growth driven, invest more in technology and use technology for competitive advantage. they are also much more likely to anticipate revenue gains than peers whose tech investments are flat or declining—and the gap is widening.